Idanileko ti agbegbe kan lori iṣakoso irin-ajo alagbero ati titaja ti pari ni Saint Lucia pẹlu ifaramọ nipasẹ awọn olukopa lati mu ọja ọja irin-ajo dara pọ si ati ifigagbaga awọn onigbọwọ.
The 27-31 March workshop, organized by the Caribbean Tourism Organization (CTO) and the United Nations agency, the World Tourism Organization (UNWTO), brought together 26 stakeholders in the tourism industry from 12 CTO member countries to explore ways to make their destinations and the region more globally competitive.
“The workshop is a very pertinent one. It gives the stakeholders an opportunity to look at sustainable tourism, which is very important to our territories and Caribbean countries,” said Percival Hanley, the general manager of Brimstone Hill Fortress National Park Society in St. Kitts.
“Irin-ajo jẹ ọkan ninu awọn ile-iṣẹ pataki fun awọn orilẹ-ede wa ati itumọ pupọ si awọn ọrọ-aje wa, ati pe o jẹ ọkan ninu awọn ile-iṣẹ ti ndagba ti yoo ni ipa pataki agbegbe wa, kii ṣe ni bayi ṣugbọn daradara si ọjọ iwaju,” o fikun.
Lakoko apejọ ọjọ marun, awọn olukopa pin awọn iṣe ti o dara julọ, pẹlu awọn aṣeyọri ti awọn ibi-ita ni ita Caribbean.
O jẹ ṣiṣii oju fun Elecia Myers, oludari agba fun igbimọ ilana ati imọran ni ile-iṣẹ Ilu Jamaica ti irin-ajo, ti o sọ pe oun yoo wo bayi iṣakoso ibi-itọju alagbero ati titaja ni imọlẹ ilana diẹ sii.
“I’ve been looking at how I can institute systems at the national level to ensure there is follow through within our agencies, and within our stakeholder practitioners – hoteliers, attractions, transport service providers – how to infuse strategic planning in a more meaning and measurable way so we can track it over time,” she said.
Fun awọn Turks ati Caicos Islands awọn akoko naa ṣe pataki pupọ nitori orilẹ-ede wa ni ikorita si ibiti o fẹ lọ ni awọn ọna idagbasoke irin-ajo, Brian Been, oṣiṣẹ idagbasoke ọja ni Tọki ati Caicos Tourist Board sọ.
“Nigbakugba ti a ba sọrọ nipa iduroṣinṣin, a maa n tẹriba si ẹgbẹ ayika, ati pe ko ṣe akiyesi pe ọna iṣedogba gbọdọ wa,” o sọ.
Idanileko naa wa ni akoko kan nigbati awọn opin nlo ifojusi nla si idagbasoke ọja, ati pe media media n yi ọna ti a ṣe titaja irin-ajo lọ.
Among the key areas explored were innovation in marketing, destination competitiveness, developing sustainable tourism experiences and successful models in destination management and marketing. The participants were also able to take the learning process out of this room and into the real world by going on study tours to Fond Latisab Creole Park, Lushan Country Life and Sulphur Springs and Volcano for real-life experiences.
“Isakoso irin-ajo alagbero ati titaja jẹ agbegbe ti ọpọlọpọ awọn orilẹ-ede ni agbegbe wa n wo ni isẹ - bii a ṣe le ta ọja daradara ati lati ṣakoso awọn opin wa ki a le di idije kariaye,” ni Bonita Morgan, oludari CTO ti koriya awọn ohun elo ati idagbasoke.
The executive training workshop was organized by the CTO and the UNWTO through its Themis Foundation, and was held in collaboration with the Saint Lucia ministry of tourism and the board of tourism.
“This UNWTO/CTO workshop main objective was to constitute a participative platform where we all could share experiences and knowledge as well as instruments that can be applied back in participants’ countries, institutions, businesses and destinations. And I believe we have achieved that objective by bridging theory and practice in a very participative workshop,” said Alba Fernández Alonso, the course coordinator at the Themis Foundation, the entity responsible for implementing the UNWTO’s education and training program.
