Brand USA, agbari-ọja titaja fun Amẹrika, ti kede ipinnu awọn ọmọ ẹgbẹ igbimọ tuntun meji ati atunto ti awọn ọmọ ẹgbẹ meji to wa tẹlẹ.
Awọn ayanmọ igbimọ tuntun darapọ mọ ẹgbẹ kan ti awọn oludari ile-iṣẹ aririn ajo ọkọọkan pẹlu amọja ti a yan ni awọn apakan pato ti ile-iṣẹ irin-ajo pẹlu: awọn ibugbe hotẹẹli; awọn ile ounjẹ; iṣowo kekere tabi soobu tabi ni awọn ẹgbẹ ti o nsoju eka naa; pinpin irin ajo; awọn ifalọkan tabi awọn ere idaraya; ọfiisi ipo-irin-ajo; apejọ ipele-ilu ati ọfiisi awọn alejo; afẹfẹ ero; gbigbe ilẹ tabi okun; ati ofin Iṣilọ ati eto imulo.
Awọn ọmọ ẹgbẹ tuntun ti a yan ati tun yan pẹlu:
• Alice Norsworthy, chief marketing officer, Universal Orlando Resort and executive vice president, international brand management, Universal Parks & Resorts (new appointment, representing the attractions or recreations sector).
• Thomas O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University (new appointment, representing the passenger air sector).
• Andrew Greenfield, partner, Fragomen, Del Rey, Bernsen and Loewy, LLP (re-appointment, representing the immigration law and policy sector).
• Barbara Richardson, chief of staff, Washington Metropolitan Area Transit Authority (re-appointment, representing the land or sea transportation sector).
Awọn ipinnu lati pade ni o ṣe nipasẹ Akọwe Iṣowo ti AMẸRIKA ni ijumọsọrọ pẹlu Akowe ti Ipinle ati Akowe ti Aabo Ile-Ile bi a ti pese fun ni Igbega Irin-ajo, Imudarasi, ati Ofin ti Ọdun ti 2014. Ipade kọọkan di doko Oṣu kejila ọjọ 1, 2016, fun igba ti odun meta.
“We are very fortunate to have talented newly appointed board members like Alice Norsworthy and Tom O’Toole joining us as we continue to see Brand USA grow into the premier destination marketing organization in the world and stimulate greater international tourism resulting in both jobs and export dollars for America,” said Tom Klein, president and CEO of Sabre Corporation and Brand USA board chair. “We are also pleased to have Barbara Richardson and Andrew Greenfield continue their capable service for another term. Finally, we thank Randy Garfield and Mark Schwab for their many years of service on the board of Brand USA. Their contributions to Brand USA since its founding have been significant and were critical to Brand USA’s long-term success.”
“A nireti lati ṣiṣẹ pẹlu Alice ati Tom gẹgẹbi awọn ọmọ ẹgbẹ tuntun julọ ti igbimọ oludari Brand USA. Mejeeji ni awọn oludari ile-iṣẹ ati lati ọdọ awọn ajo ẹlẹgbẹ meji ti o ni ati tẹsiwaju lati jẹ ipin si aṣeyọri wa, ”Christopher L. Thompson, Alakoso ati Alakoso ti Brand USA sọ. “Olukuluku mu ipele ti oye ti oye wa si igbimọ bi a ṣe wọ inu ipele ti atẹle ti idagbasoke wa ni gbigbe epo aje orilẹ-ede nipasẹ iwakọ irin-ajo kariaye si USA. Awọn iwoye wọn ni idapo pẹlu iriri ti tẹsiwaju ti Andrew ati Barbara yoo jẹ dukia ti o ṣeyebiye si igbimọ naa. ”
Thompson tun gba awọn ifunni ti awọn ọmọ ẹgbẹ igbimọ ti njade Mark Schwab, Alakoso ti Awọn iṣẹ Star Alliance GmbH; ati Randy Garfield, ti fẹyìntì / igbakeji oludari igbakeji tẹlẹ, awọn titaja kariaye & awọn iṣẹ irin-ajo, Awọn ibi Disney, ati adari Walt Disney Travel Company. Thompson sọ pe: “Randy ati Marku ti pese itọsọna ti ko ṣe pataki ati itọsọna si Brand USA lati awọn ọjọ ibẹrẹ wa bi agbari-ọja tita opin irin-ajo fun Amẹrika,” “A dupẹ lọwọ ayeraye fun ifaramọ wọn ati awọn ẹbun lati awọn ọdun ipilẹṣẹ wa titi di oni, eyiti o ti fi ami rere ti o pẹ silẹ lori agbari naa. Gẹgẹbi awọn ọmọ ẹgbẹ igbimọ, ọkọọkan wọn ṣe iranlọwọ kọ Brand USA sinu ohun ti o jẹ loni, ati pe Mo ni igboya pe ipilẹ ti wọn ṣe iranlọwọ ṣeto yoo ṣe iṣẹ wa daradara ni idagbasoke ọjọ iwaju wa. ”
Awọn ọmọ ẹgbẹ igbimọ tuntun ti a yan ati tun-yan yoo darapọ mọ awọn ọmọ ẹgbẹ igbimọ lọwọlọwọ ni igbimọ awọn oludari ti n tẹle ni Oṣu kejila ọjọ 9, 2016, lati 11: 00 AM EST si 12: 15 PM EST.
Ni ọdun kọọkan, Brand USA gbe awọn nọmba awọn iru ẹrọ titaja ati awọn eto lati mu alekun irin ajo alejo si Amẹrika ati iwakọ awọn owo irin-ajo si awọn agbegbe ni gbogbo awọn ilu 50, DISTRICT ti Columbia, ati awọn agbegbe marun, ati lati ṣe igbega afe si, nipasẹ, ati ni ikọja awọn ẹnu-ọna. Lati ṣe eyi, Brand USA lo apapo ti tita ọja tita, awọn ibatan ilu, ijadeja iṣowo, ati awọn eto titaja ifowosowopo ti o pese awọn aye fun awọn alabaṣepọ ti gbogbo awọn oriṣi ati titobi lati kopa.
Gẹgẹbi iwadi ti o jade nipasẹ Oxford Economics, ni ọdun mẹta sẹhin, awọn akitiyan tita ọja Brand USA ti ṣe ipilẹṣẹ diẹ sii ju awọn alejo alejo ti o pọ si 3 si Amẹrika si Amẹrika, ni anfani aje Amẹrika pẹlu fere $ 21 bilionu ni apapọ ipa aje, eyiti o ti ṣe atilẹyin, ni apapọ, awọn iṣẹ afikun ti 50,000 ni ọdun kan.
Gẹgẹbi awọn iṣẹ akọkọ nọmba si ilu okeere fun Amẹrika, irin-ajo si Amẹrika n ṣe atilẹyin lọwọlọwọ awọn iṣẹ Amẹrika ti 1.8 miliọnu (taara ati ni taara) ati awọn anfani fere gbogbo eka ti aje Amẹrika.
