Laibikita awọn asọtẹlẹ ere ti $ 35.6 bilionu ni ọdun 2016, awọn ọkọ ofurufu gbọdọ yi idojukọ si owo-wiwọle ati agbara ere ti n yọ jade lati iṣowo alagbeka, ni ibamu si kukuru ile-iṣẹ oṣooṣu tuntun lati CellPoint Mobile, “Okoowo Alagbeka ati Innovation Isanwo Kọja Ile-iṣẹ ofurufu.”
Awọn ọkọ ofurufu ti o gba awọn ilana iṣowo alagbeka ati awọn ojutu isanwo ni anfani nipasẹ iṣeto ti o yẹ, awọn ọna asopọ inu si ikanni taara ti a ko tii lọwọlọwọ ati awọn tita ancillary, ni ibamu si ṣoki, ati pe wọn ṣẹda ironu jakejado ile-iṣẹ ti o ni ibamu ni pẹkipẹki pẹlu awọn ihuwasi aarin-centric awọn ero-ajo wọn.
Agbara owo-wiwọle ti pọ si, pẹlu eMarketer ti n sọ asọtẹlẹ awọn ijade irin-ajo oni nọmba agbaye ti $ 817 bilionu nipasẹ 2020. Gẹgẹbi iwadii lati SITA, diẹ sii ju 90% awọn aririn ajo fẹ lati lo awọn ẹrọ alagbeka lati wa awọn ọkọ ofurufu, gba awọn imudojuiwọn ọkọ ofurufu ati gba awọn iwe-iwọle wiwọ - kini SITA n pe “irin-ajo-soke.” Awọn aririn ajo beere asopọ ti o gbẹkẹle ti o fun wọn ni iṣakoso diẹ sii lori iriri irin-ajo wọn ati faagun awọn aṣayan wọn fun awọn rira irin-ajo ti nlọ.
“Awọn ọkọ ofurufu yẹ ki o fa ironu wọn kọja tita yara ẹsẹ diẹ sii, ibi-ipamọ ti o wa lori oke tabi kọja ọjọ kan si rọgbọkú papa ọkọ ofurufu,” ni ibamu si CellPoint Mobile. “Irin-ajo aṣoju kan pẹlu ọpọlọpọ awọn aaye ifọwọkan ti o kọja papa ọkọ ofurufu tabi ọkọ ofurufu, nitorinaa kilode ti awọn ọkọ ofurufu diẹ sii ko lepa awọn aye diẹ sii lati ṣaajo si iwulo awọn arinrin-ajo wọn fun ainidi, aabo, awọn iṣowo ti n lọ lati awọn ẹrọ alagbeka wọn?”
Bibori Awọn idiwọ Iṣowo Alagbeka jẹ bọtini
Ọpọlọpọ awọn ọkọ ofurufu kuna lati lo awọn anfani ti iṣowo alagbeka fun awọn idi ti o pẹlu:
• Absence of e-commerce as a core element of corporate business, marketing and sales strategy
• Siloed operations and lack of ownership for mobile commerce and mobile payments across multiple touchpoints
• Failure to deploy secure and efficient payment technologies that build revenue while reducing the need for travelers to repeatedly expose confidential financial information
• Legacy technology limitations that make it difficult or expensive to build effective e-commerce and mobile payment technology on the back of aging or resource-constricted IT infrastructures
Awọn ọkọ ofurufu tun gbọdọ ṣe akiyesi awọn ireti aririn ajo ti o ti ṣe agbekalẹ nipasẹ iru awọn aṣa bii pinpin gigun ati ohun tio da lori wẹẹbu ti ara ẹni. Lakoko ti Awọn aṣa Airline ṣe akiyesi pe awọn ọja ati iṣẹ tuntun ni ile-iṣẹ kan gbe igi soke fun gbogbo awọn ile-iṣẹ, CellPoint Mobile rọ awọn ọkọ ofurufu lati ṣe apẹẹrẹ alagbeka wọn ati awọn akitiyan e-commerce gbooro lẹhin awọn oludari iṣowo alagbeka aṣeyọri ati awọn ẹlẹgbẹ ọkọ ofurufu tuntun.
Finifini jẹwọ awọn akitiyan ọkọ ofurufu lọwọlọwọ lati ṣe atilẹyin iṣipopada, nipasẹ isopọmọ ọkọ ofurufu ti o dara julọ ati awọn oju opo wẹẹbu iyasọtọ ati awọn ohun elo ti o jẹ ki o rọrun lati ṣeto tabi yi awọn eto irin-ajo pada, yan ijoko ati gba awọn iwe-iwọle wiwọ. Ṣugbọn fun iseda ifigagbaga giga ti ile-iṣẹ ọkọ ofurufu, a rọ awọn ọkọ ayọkẹlẹ lati mu awọn iru ẹrọ imọ-ẹrọ wọn pọ si, pọn nini nini iṣowo ti iṣowo e-commerce ati iriri alabara, ati gba lakaye titaja ti nṣiṣe lọwọ lati mu agbara wiwọle ni kikun ti iṣowo alagbeka ati agbegbe isanwo .
